Whitney Marshall

This year, I will be looking into the marketing field. Specifically, I will be diving into the world of digital marketing, learning how marketing campaigns are born and how to promote a product on all online platforms.

Throughout my life, I have loved seeing new products and advertisements. I have always wondered what goes into creating a marketing campaign. As I have gotten older, social media has become a part of my life. On these social media platforms, companies can create advertisements and can even create an account promoting their company. I love the engagement that is possible to get from customers from the pictures you post and being able to communicate with customers quickly, all while promoting your company. I was also drawn to the use of design when creating a digital marketing campaign as I love working with the overall look of a website or social media page.

This is the perfect job for me because I have always been around technology, and I love working with it. I love being creative and designing the overall looks of things. I also enjoy thinking about and examining how customers will react to a product and interacting with them when they have questions or concerns. Math also comes easy to me, and I would enjoy using it in the context of business. An important aspect that marketing has, in my opinion, is being able to promote a product or company while having the customers at the heart of how the campaign is created.